A popular motivational speaker was entertaining his audience. Said he:
"The best years of my life were spent in the arms of a woman who wasn't my
wife!"
The audience was in silence and shock.
The speaker added: "And that woman was my mother!"
Laughter and applause.
A week later, a top manager trained by the motivational speaker tried to
crack this very effective joke at home. He was a bit foggy after a drink.
He said loudly, "The greatest years of my life were spent in the arms of a
woman who was not my wife!"
The wife went wan with shock and rage.
Standing there for 20 seconds trying to recall the second half of the
joke, the manager finally blurted out "... and I can't remember who she
was!"
Moral of the story:
Don't copy if you can't paste!
CREDIBILITY HOOK (Ground It in Reality)
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I've now built emotion → authority → relatability.
This layer is credibility and is what removes the last doubt and makes
people say:
"Okay, this i...
9 hours ago
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